I am posting this while I sit in French. We are watching French commercials in order to get a real world application of the material. I wasn’t aware that commercials presented life as it was really lived, most of them seem to be fantasy worlds of supermodel women loving beer-drinking men, but maybe in France they try a little something we like to call “truth in advertising”. It’s a novel concept and is usually applied to the product being advertised or the service being advertised so as not to mislead the consumer. However, there are many people who believe that the rampant use of sex in current ads falls under the “truth in advertising” umbrella. If you drink this beer you will have sex with supermodels. If you wear this deodorant then women will want to rip your clothes off. If you drive a Cadillac then you will become rich and famous and everyone in the land will envy you and your taste. They seem to have that one backwards. If you ARE rich and famous then you will buy a Cadillac and you will be the envy of the unwashed masses. Buying a car or a deodorant will not really improve your station in life, will it? We can’t possibly have given that much power to the items that we buy and, even worse, to the items that we manufacture. I’m not going all Tyler Durden or anything but our society is off the rails and careening through the tunnels at breakneck speed while engulfed in the perpetual flame of burning petroleum.
On a lighter note, I have learned what kills us in record numbers. Per the French commercial I just watched:
In Japan, very little fat is eaten and the heart attack rate is lower than the US.
In Franch, a lot of fat is eaten and the heart attack rate is lower than the US.
In India, very little red wine is drunk and the heart attack rate is lower than the US.
In Spain, a lot of red wine is drunk and the heart attack rate is lower than the US.
In Brazil they have much more sex than they do in Algeria, and the heart attack rate in both countries is lower than the US.
So in other words: Eat. Drink. Have as much sex as you want. What really kills you is speaking English.